Brightline Home Services · Operating modelOrg chart

Your AI Agent
Org Chart

Eleven agents, four humans, one owner. Who reports to whom, what each agent is allowed to decide, and where a human signs.
Owner
Dana Ruiz
Ops Lead
Marcus T.
Intake Agent
answers DMs, calls, forms
Scheduler Agent
books the visit
Dispatch Agent
routes techs by zone
Follow-up Agent
quotes, reminders
Marketing Lead
Priya N.
Content Agent
posts, newsletter
Ads Agent
budgets, pauses sets
Review Agent
asks, replies
Reporting Agent
the Monday report
Finance Lead
Elena V.
Invoice Agent
sends, matches
Collections Agent
chases, offers plans
Books Agent
reconciles, closes

Every box with a green dot is an agent that runs on its own schedule and reports to the lead above it. The lead reviews what the agent escalates, not what it does. The owner reads the Monday report and signs whatever the rules below send upstairs.

01Who does the work

In a normal week the eleven agents handle 2,536 tasks and send 410 of them to a person. The split by team shows where the work really sits: operations, by a wide margin.

86%DONE BY AGENTS
Ops agents1,815
Marketing agents346
Finance agents375
Human approvals410
Tasks a week, counted from the agent logs in September.

02A lead's journey across the agents

A single lead touches six agents before the invoice is paid. Each hand-off is a small, typed object the next agent can read, which is why nothing is retyped and nothing waits in an inbox.

STEP 1
Intake Agent
a qualified request: name, address, symptom
STEP 2
Scheduler Agent
a booked slot the customer confirmed
STEP 3
Dispatch Agent
a tech, a route, an ETA text
STEP 4
Follow-up Agent
the quote, sent within 2 hours
STEP 5
Review Agent
the review request, 24 h after
STEP 6
Invoice Agent
the invoice, matched to the job

03Decision rights

The table is the contract. An agent decides inside its column, a human approves above a threshold, and the informed column is who gets the summary. Change the thresholds here before changing any prompt.

ProcessAgent decidesHuman approvesInformedEscalates when
Book a visitSchedulernoneOps Leadslot conflict
Send a quoteFollow-up> $4,000Ops Leadcustom scope
Pause an ad setAds> $500/dayMarketing LeadCPL spike
Reply to a reviewReview1–2 starsOwnerlegal threat
Offer a payment planCollections> 6 monthsFinance Leaddisputed invoice
Close the monthBooksalwaysOwnerunmatched > $1K

04Escalation rules

Four situations where the agent stops and a person starts. The rules are deliberately simple so a new hire can learn them on day one.

Quote above $4,000

The Follow-up Agent drafts, the Ops Lead signs. Nothing above this number leaves without a human name on it.

Sentiment turns negative

Any message the Intake Agent scores as angry goes to a human within 10 minutes, with the thread and a suggested reply.

Schedule conflict

The Scheduler Agent never double-books. Two requests for one slot go to the Ops Lead with both customers' history.

Refund request

The Collections Agent can offer a plan, never a refund. Refunds are the Owner's call, same day.

05Tasks a week, per agent

Weekly volume per agent, counted from the logs. Capacity is not the constraint; approvals are, and the Ops Lead signs 38 quotes a week.

Intake640Scheduler418Dispatch402Follow-up355Invoice290Review188Content92Collections76Ads54Reporting12Books9
The Intake Agent carries the volume; the Books Agent runs nine times a week and closes the month alone.

What this chart is for

Every agent has one human it reports to, one thing it is allowed to decide, and one rule that sends the work back to a person. Print it, pin it, update it when an agent earns more rope.