October Investor Update
Month ten of the year. Revenue up 14% on September, margin held, cash position up. Two asks at the bottom.
The usual format: numbers first, what went well and what did not, the team, two asks. The appendix with the full P&L is in the shared folder.
01Revenue against plan
Monthly revenue against the plan agreed in January. The plan assumed 8% growth a month from March; we are ahead of it by 2.6% for the year.
Actual, $KPlan
Ten months in, $5.14M against a $5.01M plan. September missed by $3K on two rain weeks; October is the second best month in the company's history.
02Highlights and lowlights
Went well
- Maintenance plan relaunch approved; three tiers go live December 1.
- Intake Agent took 100% of inbound calls after hours: 212 bookings we used to miss.
- Two techs hired, both from referrals, zero agency fees.
- Google rating 4.8 on 612 reviews, up from 4.6 on 480.
Did not
- Parts lead times stretched to 11 days; 14 jobs slipped into November.
- Office lead role still open after six weeks.
- YouTube spend returned $1.9 per $1; paused from November.
- Collections over 60 days up to $41K, one commercial account is $22K of it.
03Unit metrics
The operating metrics we watch weekly, with last month for comparison. Utilisation dipped because two techs were in training for a week.
| Metric | Oct | Sep | Change |
|---|
| Jobs completed | 1,142 | 1,018 | +12% |
| Average ticket | $536 | $528 | +1.5% |
| Repeat customers | 44% | 41% | +3 pt |
| Cost per lead | $58 | $64 | −9% |
| Tech utilisation | 81% | 84% | −3 pt |
| NPS | 71 | 66 | +5 |
04Team
Headcount at the end of the month, plus the hires closed and open.
Headcount by team
Hiring
| Role | # | When | Status |
|---|
| Service tech | 2 | Oct 6 | hired |
| Plumber | 1 | Oct 20 | hired |
| Office lead | 1 | Nov | open |
| Service tech | 2 | Dec | open |
05Two asks
An intro to a parts distributor
We buy $38K a month from one supplier with 11-day lead times. If you know a second one in Texas, one email would change November.
Thirty minutes on the office lead role
Two finalists, both strong, different profiles. One of you has hired this role three times. We would like the call before Friday.
06Next thirty days
Tiers live December 1. Emails to 790 members go out November 10, texts November 17.
Second parts supplier signed and the first order placed by November 20.
Office lead hired and starting before Thanksgiving.
Collections Agent live on the 60-day accounts; target under $25K by month end.