Go-To-Market Plan
Twelve weeks, four channels, one offer. The timeline, the budget split and the number we are aiming at.
Target
640
new plan members
Payback
5.2 mo
on base case
The plan to take the three maintenance tiers to market: who hears about it first, through which channels, and what each week does.
01Twelve-week timeline
Members first, paid channels second, referrals and reviews running underneath for the whole quarter.
02Channel mix
Where the $38K goes. Half to the two channels that already book best; a quarter to the referral bonus, which is only paid on results.
Meta$14K
LSA$10K
Referrals$9K
Email + page$5K