Brightline Home Services · 2027Strategy

One-Page Strategic Plan

The year on one page: the targets, one rock a quarter, and the four things everyone should be able to repeat.
Revenue 2027
$8.0M
from $6.4M
Gross margin
41%
hold
Members
2,400
from 790
Yards
2
south opens Q2

One page, four quarters. The targets for the year, the rock each quarter must land, and the four numbers the Monday meeting looks at.

01Quarterly rocks

One rock a quarter. If a quarter has two, it has none.

Q1
Three tiers live, 640 members
Q2
Second yard open, south zone
Q3
Same-day rate 80%
Q4
$8M run rate, 41% margin

02Strengths, weaknesses, opportunities, threats

The four boxes, kept to one line each so they get read.

Strength

Fastest arrival in the metro and the reviews to prove it.

Weakness

Owner still in daily dispatch; one yard.

Opportunity

The south zone: 5,600 new rooftops and no fast competitor.

Threat

Hendrix buying its way to 3,000 reviews.