What a customer costs to win, what they are worth over three years, and how fast the first job pays the marketing back. Built from 2,214 customers acquired in 2024.
Gross profit per customer, cumulative. Year one is the first repair; years two and three are where the maintenance plan and the referrals show up.
Share of each quarter's new customers who booked again within twelve months. The plan relaunch in 2025 Q2 is visible.