Chart Cookbook
One of every graphic the pack uses, drawn with the pack's rules. Copy the structure; replace the numbers.
01Vertical bars
Value labels bold above every bar, category labels below, one baseline, rounded tops, no gridlines.
02Grouped bars
Two series per category, a legend above, labels nudged apart.
Spend, $KLeads
03Horizontal bars
Label on the left (right-aligned), value at the bar end, your own item highlighted.
04Line with a trend
Dots with a white stroke, a soft area under the first series, a dashed regression line; the trend goes in the legend.
Leads a weekTrend, +7.4 a week
05Two lines (actual vs plan)
The comparison series is dashed and grey.
Actual, $KPlan
06Donut
Thick ring, a big number in the centre with a small caps label, a legend list beside it.
Admin 64 h · Dispatch 48 h · Sales 41 h · Finance 32 h
07Funnel
Stacked rounded bars, widths on a log scale so the bottom is still visible, the step conversion in coral on the left.
082×2 map
A soft grey field, white cross lines, quadrant labels in the corners, dots with initials and names, axis labels.
09Progress bars
One row per item, the percentage at the right in the status color.
10Gantt
Weeks as light vertical lines, labels on the left, colored bars.
11Concentric rings
TAM, SAM, SOM nested, values to the right.
12KPI tiles, badges, callouts, tables
The non-chart blocks, as used on every page.
Cost / lead
$61.5
−11% vs Q2
| Process | Hrs / wk | Verdict |
|---|
| Answer inbound calls | 22 | automate |
| Onboard a new tech | 6 | delegate |
| Vendor negotiations | 4 | keep |
A closing callout
Lavender tint, violet heading, body text. One per page at most, always at the end.